American Indians across the internet are flocking to the website of Texas Hunt Lodge today—and not because they're planning a hunting trip. No, they're alarmed by a page on the site dedicated to the White Buffalo Hunt Package, which advertises a chance to kill a white buffalo for $13,500.

White buffaloes are sacred animals to the Lakota Sioux and other Native groups, and there aren't a lot of the creatures around. When one was born last year in Greenville, Texas, it was an occasion for much rejoicing. An article in the British newspaper Daily Mail extensively covered the naming ceremony of Lightning Medicine Cloud. That report said that "Lightning Medicine Cloud, whose name is also a tribute to a white buffalo born in 1933, named Big Medicine, is thought—in Lakota Sioux tradition—to be the third of its kind ever born."